Qualitative analysis is a research method focused on understanding the qualities, attributes, and meanings behind phenomena, rather than quantifying them. It often involves techniques like interviews, focus groups, and content analysis to gather in-depth insights. Here are some key aspects:
- Purpose: To explore complex concepts, understand experiences, and generate theories.
- Data Collection: Methods include open-ended interviews, participant observations, and document analysis.
- Data Analysis: Involves coding data, identifying themes, and interpreting findings. Common frameworks include grounded theory, thematic analysis, and narrative analysis.
- Outcome: Produces rich, detailed descriptions and insights that can inform further research or practice.
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